Project Background:
Took third place out of eight groups competing in a course wide consulting project for a major media conglomerate located in Columbus, Ohio. My role as Project Manager was to lead a team of 5 throughout the semester in the execution of the entire marketing process from secondary research, primary research, data analytics, strategy formulation, creation of an implementation plan, and presentation. Our work led us to valuable insights into how to attract, engage, and monetize millennials ages 18-23, which the company can now use to help grow their business to this customer segment. See below for our strategy and marketing implementation plan.
FINAL-Document
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