Project Background:
As a member of a group of five marketing students in a marketing research class at The Ohio State University, the groups in the class were presented by Target Corporation to find a way to elevate their in-store experience through their mobile application, Target Cartwheel. Through this semester-long project, my team and I conducted secondary research, primary research through a focus group and survey, and then presented our findings to executives of Target Corporation where we ended up winning the competition due to our comprehensive research and strategic plan of recommendations.